A particular Saturday morning conversation with my Expedition Joe Co-Founder, Bryon Friel, had us deciding that we were tired of the status quo of the Aerospace Industry. We wanted something new in our lives. A new challenge. An adventure. Expedition Joe Coffee Company (EJCC), a veteran and native American owned and operated artisanal, third wave coffee company, was officially incorporated in October, 2018.
Expedition Joe is part of the Third Wave Coffee movement. If you are unfamiliar with that term, a quick internet search will tell you “The third wave of coffee is a movement to produce high-quality coffee. It considers coffee an artisanal food, like wine, rather than a commodity. The term “Third Wave” was coined in 1999 by Timothy Castle referring to a focus on quality.
A bit of background on what Bryon and I know about coffee and our contribution to the third wave movement. Bryon owned his own coffee import business. He sold coffee beans from around the globe to some very well known names like Seattle’s Best Coffee (which was ultimately purchased by Starbucks). He was exposed to some of the best roasters in all of the Northwest where, as we all know, coffee is the essential beverage the whole year round. Just go there and you’ll find excellent coffee can be gotten at just about every conceivable location including classic coffee shops, corner stands, drive-through’s and upscale cafés.
Coffee is the second largest commodity on the planet behind oil. We didn’t want Expedition Joe’s to be your average coffee company, we wanted to create a cup of coffee that tastes superior to all others and revives and rejuvenates your spirits. We also made the decision to market to a completely different demographic. Bryon and I are adventurers and we felt there was a market with the overland and adventure community – cowboys, bush-crafters, outfitters, wranglers, hikers, climbers, campers – coffee drinkers who like to dream of their next adventure.
Our primary goal at EJCC is providing 100% customer satisfaction and moreover, exceeding your expectations. We believe that we have succeeded in this goal by providing you some of the very best coffees available on the planet. We will continue to create new and exciting roasts that will keep you coming back for more. We hope you enjoy Expedition Joe Coffees and will spread the word to friends and family. We thank you for supporting of our business.